Welcome to "The Talk". Here you will find interviews with kick-ass influential individuals. Each interview will include tips, tricks, and much more. Enjoy!!
Welcome, The Founder and CEO of CLN&DRTY Natural Skincare, Paula Hoss!
Paula is a skincare guru who advocates for clean skincare and mental health. She built this skincare company while struggling to find a solution for her personal skin needs. She worked to form effective skincare while keeping it clean and natural. She also speaks, educates, and advocates for those struggling with mental illness. She is inspiring, influential, and a huge role model for everyone, especially for women looking to start their own business. We will be running a giveaway with CLN&DRTY to offer one lucky individual some of our favorite products. Head to our Instagram for the details on the giveaway. Below is an interview between THE 411 and the hard-working and inspiring, Paula.
Tell us a little bit about yourself.
My name is Paula Hoss and I'm the founder and CEO of CLN&DRTY Natural Skincare. I'm a mom of two girls, a wife, and an advocate for mental health. I've been in the wellness industry for over 15 years and I'm passionate about making women feel confident in their skin.
What is the background on CLN&DRTY?
CLN&DRTY was founded out of my personal journey with hormonal and cystic acne. I started struggling with deep, painful, scarring acne in my late 20's and tried everything from expensive spa treatments to mail order 3 step systems and nothing would work. I started researching natural remedies and found that oils like argan, rosehip and tea tree could help with acne and skin inflammation. I immersed myself in the world of cosmetic formulation and started seeing results in my skin and eventually on the skin of thousands of customers.
What does the term clean skincare/beauty mean?
It means using the most beneficial and safest ingredients possible. Therefore, it's about the ingredient composition of a product being as natural as possible and when a formulator needs to add an additional ingredient, to make it as clean as possible. For example, if a preservative has to be added to a water-based product, the preservative should be formaldehyde-free and in the lowest concentration possible.
Why do you believe clean beauty is important?
Clean beauty is important because it's truly essential for our bodies and our planet. Clean beauty supports the long term health of our skin and our bodies, therefore, in the long run, the consumer will need fewer products and less intervention. It has a similar effect on the environment, meaning that it has a gentler environmental footprint and will encourage sustainability in the long run.
What inspired/motivated you to create a clean beauty brand?
Honestly, clean beauty products worked better for my skin and I quickly learned that customers were having the same results. The fact that clean products are safer and more sustainable was a perk that I eventually became passionate about.
For someone wanting to get started with a new clean skincare routine, what would you recommend as their first product?
In order to be sustainable, your first product should be the next one you're going to run out of. For instance, if you're almost out of a face wash, purchase a clean alternative and start using that one once you run out of your existing product. Gradually replace your products as they run out or expire.
If you could only use three of your products, what would they be?
The Luxury Anti-Aging Oil for Combination Skin, Goodbye Acne and a yet to be released oil cleanser that we are set to launch in April.
If you could give one tip about skincare, what would it be?
Girl, wash your face! And use an actual face wash. (You'd be surprised how many people we meet that use shampoo or body soap.)
Do you have any tips for people starting their own business?
You can't fail if you don't give up!
Where do you see your business in 5-10 years?
We hope to be available to shoppers in retail markets in all 50 states and have a dedicated research and development team working on signature ingredients. I'm incredibly passionate about fostering entrepreneurship, so I'm most excited about seeing my team grow and creating a truly exciting company culture.
What are the biggest lessons you've learned?
You just have to put one foot in front of the other. Even when you get pushed back, just get up and keep moving forward.
What are the biggest challenges you faced in the process?
Growing at a steady pace without bringing on investors or taking large loans. I've become more and more financially conservative as I get older and though I enjoy taking personal risks, I'm hesitant to take financial risks. I'm sure this has slowed our growth a bit, but I'm very comfortable at the rate at which we're growing.
What career accomplishment makes you the most proud?
That my 6-year-old daughter wants to work for me one day. This means that I'm showing her that I love my career and love my team.
What is your favorite part of running your own business?
I get to create my own values and run a company with the level of integrity and joy that I find to be valuable.
What do you do when you feel stressed or overwhelmed?
I exercise (lifting heavy weights helps me a lot) and I turn to the word of God in the Bible.
What are your top 3 goals for 2020?
I'm currently writing this in the middle of the COVID-19 crisis (hello from the other side when this publishes?) - so at this point my goals are to keep myself, my family and my team healthy. If we succeed with that and come out of the other side smiling, I'll be eternally grateful.
Favorite book/podcast/account to follow/music to listen to?
Book: Sally Field "In Pieces"
Podcast: The Rachel Cruze Show Account: @acozykitchen
Music: Hillsong United
All-time favorite quote?
"What other people think about me is none of my business."
What is the best way to find/contact you
Website link - CLNandDRTY.com
Instagram - @CLNandDRTY and @PaulaTamaraHoss
Facebook - Facebook.com/CLNandDRTY
Chat with you next time on "The Talk"!! Let us know what you think!
- Sara and Julia
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